Featured
Featured
remote
Branding
2025
2025
remote
Branding
2025
2025
Ubisoft toronto
Branding
2022
2022
Ubisoft toronto
Branding
2022
2022
the coffee street
Web | 3D mockup
2022
2022
the coffee street
Web | 3D mockup
2022
2022
my adhd bff
Branding | Illustration
2020
2020
my adhd bff
Branding | Illustration
2020
2020
see all work
see all work
About
About
Edwina
Edwina
I'm a senior brand designer based in Toronto. I create scalable brand systems that connect strategy with creativity across tech, gaming, and cultural sectors.
I'm a senior brand designer based in Toronto. I create scalable brand systems that connect strategy with creativity across tech, gaming, and cultural sectors.
I'm a senior brand designer based in Toronto. I create scalable brand systems that connect strategy with creativity across tech, gaming, and cultural sectors.
With a background in psychology, I bring a people-first perspective to brand design. Over the past five years, I’ve led projects for global companies and cultural organizations, creating systems and campaigns that foster trust and growth.
With a background in psychology, I dive into how people think, feel, and engage with brands—creating work that not only looks good, but also builds trust and creates meaningful connections. From web design and illustration to social content, I bring over seven years of experience crafting digital-first visuals that resonate and connect.
With a background in psychology, I bring a people-first perspective to brand design. Over the past five years, I’ve led projects for global companies and cultural organizations, creating systems and campaigns that foster trust and growth.
My
My
EXPERTISE
EXPERTISE
Brand Strategy
Clarifying what makes your brand unique and aligning it with your goals.
Clarifying what makes your brand unique and aligning it with your goals.
Clarifying what makes your brand unique and aligning it with your goals.
Brand Strategy
Visual Identity
Building logos, systems, and styles that are memorable and consistent.
Building logos, systems, and styles that are memorable and consistent.
Visual Identity
Graphic Design
Designing everything from digital to print, polished and on brand.
Designing everything from digital to print, polished and on brand.
Brand Strategy
Clarifying what makes your brand unique and aligning it with your goals.
Clarifying what makes your brand unique and aligning it with your goals.
Brand Strategy
Visual Identity
Building logos, systems, and styles that are memorable and consistent.
Building logos, systems, and styles that are memorable and consistent.
Visual Identity
Graphic Design
Designing everything from digital to print, polished and on brand.
Brand Strategy
Clarifying what makes your brand unique and aligning it with your goals.
Clarifying what makes your brand unique and aligning it with your goals.
Brand Strategy
Visual Identity
Building logos, systems, and styles that are memorable and consistent.
Building logos, systems, and styles that are memorable and consistent.
Visual Identity
Graphic Design
Designing everything from digital to print, polished and on brand.
my vision
my vision
Design is my way of creating connection
Design is my way of
creating connection
Design is my way of creating connection
With the right balance of colour, type, space, and structure, it can communicate deeply and intuitively without needing explanation.
This same belief shapes Perfect Strangers, a personal series where I capture moments between people. Small interactions, often unnoticed, but deeply felt. Much like design, they reveal the beauty of connection without saying a word.
And now, you're here reading this. That too, is a kind of interaction. If you're looking to build a brand or visual experience that resonates on a deeper level, I'd love to collaborate.
With the right balance of colour, type, space, and structure, it can communicate deeply and intuitively without needing explanation.
This same belief shapes Perfect Strangers, a personal series where I capture moments between people. Small interactions, often unnoticed, but deeply felt. Much like design, they reveal the beauty of connection without saying a word.
And now, you're here reading this. That too, is a kind of interaction. If you're looking to build a brand or visual experience that resonates on a deeper level, I'd love to collaborate.
my creative playground
my creative playground
@faces.illustration
@faces.illustration
@faces.illustration
@faces.illustration
Where I let my imagination roam free. Doodling faces, emotions, and everything in between. No rules, just pure artistic adventure ;)
Where I let my imagination roam free. Doodling faces, emotions, and everything in between. No rules, just pure artistic adventure ;)
start adventure
start adventure
start adventure
my creative playground
@faces.illustration
@faces.illustration
Where I let my imagination roam free. Doodling faces, emotions, and everything in between. No rules, just pure artistic adventure ;)
start adventure
EXPERIENCE
EXPERIENCE
EXPERIENCE
Created scalable brand systems and campaign assets across web, print, and social. Partnered with marketing and product teams to support global growth, and evolved the brand system in Figma for consistency and speed.
2022 - Present
Created scalable brand systems and campaign assets across web, print, and social. Partnered with marketing and product teams to support global growth, and evolved the brand system in Figma for consistency and speed.
2022 - Present
Ubisoft toronto
graphic designer
Led branding for studio-wide events and internal campaigns, including Discovery Days. Designed marketing and recruitment materials while mentoring a junior designer and ensuring alignment across stakeholders.
2020 – 2022
Ubisoft toronto
graphic designer
Led branding for studio-wide events and internal campaigns, including Discovery Days. Designed marketing and recruitment materials while mentoring a junior designer and ensuring alignment across stakeholders.
2020 – 2022
Collaborated with a small team to create illustrations for the festival’s 10th anniversary, merging graphic design, interior design, and architecture into one cohesive identity.
2019 – 2020
Collaborated with a small team to create illustrations for the festival’s 10th anniversary, merging graphic design, interior design, and architecture into one cohesive identity.
2019 – 2020
Freelance
brand and web designer
Web, graphic designer
Designed brand identities, websites, and campaign assets for clients in lifestyle and tech, with a focus on clarity and scalable systems.
2018 – present
Freelance
brand and web designer
Web, graphic designer
Designed brand identities, websites, and campaign assets for clients in lifestyle and tech, with a focus on clarity and scalable systems.
2018 – present
©2025
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©2025
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©2025
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©2025
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