Featured
Featured
remote
Branding
2025
2025
remote
Branding
2025
2025
Ubisoft toronto
Branding
2022
2022
Ubisoft toronto
Branding
2022
2022
the coffee street
Web | 3D mockup
2022
2022
the coffee street
Web | 3D mockup
2022
2022
my adhd bff
Branding | Illustration
2020
2020
my adhd bff
Branding | Illustration
2020
2020
see all work
see all work
About
About
Edwina
Edwina
A brand designer based in Toronto. I design scalable
brand systems for global, product driven teams.
A brand designer based in Toronto.
I design scalable brand systems for global, product driven teams.
A brand designer based in Toronto. I design scalable
brand systems for global, product driven teams.
With a background in psychology, I bring a people first perspective to brand design, creating systems and campaigns that help organizations build trust, clarity, and sustainable growth.
With a background in psychology, I bring a people first perspective to brand design, creating systems and campaigns that help organizations build trust, clarity, and sustainable growth.
With a background in psychology, I bring a people first perspective to brand design, creating systems and campaigns that help organizations build trust, clarity, and sustainable growth.
My
My
EXPERTISE
EXPERTISE
Brand Strategy
Clarifying what makes your brand unique and aligning it with your goals.
Clarifying what makes your brand unique and aligning it with your goals.
Clarifying what makes your brand unique and aligning it with your goals.
Brand Strategy
Visual Identity
Building logos, systems, and styles that are memorable and consistent.
Building logos, systems, and styles that are memorable and consistent.
Visual Identity
Graphic Design
Designing everything from digital to print, polished and on brand.
Designing everything from digital to print, polished and on brand.
Brand Strategy
Clarifying what makes your brand unique and aligning it with your goals.
Clarifying what makes your brand unique and aligning it with your goals.
Brand Strategy
Visual Identity
Building logos, systems, and styles that are memorable and consistent.
Building logos, systems, and styles that are memorable and consistent.
Visual Identity
Graphic Design
Designing everything from digital to print, polished and on brand.
Brand Strategy
Clarifying what makes your brand unique and aligning it with your goals.
Clarifying what makes your brand unique and aligning it with your goals.
Brand Strategy
Visual Identity
Building logos, systems, and styles that are memorable and consistent.
Building logos, systems, and styles that are memorable and consistent.
Visual Identity
Graphic Design
Designing everything from digital to print, polished and on brand.
EXPERIENCE
EXPERIENCE
EXPERIENCE
Created scalable brand systems and campaign assets across web, print, and social. Partnered with marketing and product teams to support global growth, and evolved the brand system in Figma for consistency and speed.
2022 - Present
Created scalable brand systems and campaign assets across web, print, and social. Partnered with marketing and product teams to support global growth, and evolved the brand system in Figma for consistency and speed.
2022 - Present
Ubisoft toronto
graphic designer
Led branding for studio-wide events and internal campaigns, including Discovery Days. Designed marketing and recruitment materials while mentoring a junior designer and ensuring alignment across stakeholders.
2020 – 2022
Ubisoft toronto
graphic designer
Led branding for studio-wide events and internal campaigns, including Discovery Days. Designed marketing and recruitment materials while mentoring a junior designer and ensuring alignment across stakeholders.
2020 – 2022
Collaborated with a small team to create illustrations for the festival’s 10th anniversary, merging graphic design, interior design, and architecture into one cohesive identity.
2019 – 2020
Collaborated with a small team to create illustrations for the festival’s 10th anniversary, merging graphic design, interior design, and architecture into one cohesive identity.
2019 – 2020
Freelance
brand and web designer
Web, graphic designer
Designed brand identities, websites, and campaign assets for clients in lifestyle and tech, with a focus on clarity and scalable systems.
2018 – present
Freelance
brand and web designer
Web, graphic designer
Designed brand identities, websites, and campaign assets for clients in lifestyle and tech, with a focus on clarity and scalable systems.
2018 – present
©2026
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©2026
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©2026
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