Edwina

Edwina

Edwina

mui

mui

mui

mui

BASED IN Toronto, ca

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Brand

+ Graphic designer

About

About

Edwina

Edwina

I’m a brand and graphic designer in Toronto. My passion lies in crafting thoughtful design that connects people to ideas.

I’m a brand and graphic designer in Toronto. My passion lies in crafting thoughtful design that connects people to ideas.

I’m a brand and graphic designer in Toronto. My passion lies in crafting thoughtful design that connects people to ideas.

With a background in psychology, I dive into how people think, feel, and engage with brands, creating work that not only looks good, but also builds trust and creates meaningful connections. From web design and illustration to social content, I bring over five years of experience crafting digital-first visuals that resonate and connect.

With a background in psychology, I dive into how people think, feel, and engage with brands—creating work that not only looks good, but also builds trust and creates meaningful connections. From web design and illustration to social content, I bring over seven years of experience crafting digital-first visuals that resonate and connect.

With a background in psychology, I dive into how people think, feel, and engage with brands, creating work that not only looks good, but also builds trust and creates meaningful connections. From web design and illustration to social content, I bring over five years of experience crafting digital-first visuals that resonate and connect.

My

My

EXPERTISE

EXPERTISE

Brand Strategy

Clarifying what makes your brand unique and aligning it with your goals.

Clarifying what makes your brand unique and aligning it with your goals.

Clarifying what makes your brand unique and aligning it with your goals.

Brand Strategy

Visual Identity

Building logos, systems, and styles that are memorable and consistent.

Building logos, systems, and styles that are memorable and consistent.

Visual Identity

Graphic Design

Designing everything from digital to print, polished and on brand.

Designing everything from digital to print, polished and on brand.

Brand Strategy

Clarifying what makes your brand unique and aligning it with your goals.

Clarifying what makes your brand unique and aligning it with your goals.

Brand Strategy

Visual Identity

Building logos, systems, and styles that are memorable and consistent.

Building logos, systems, and styles that are memorable and consistent.

Visual Identity

Graphic Design

Designing everything from digital to print, polished and on brand.

Brand Strategy

Clarifying what makes your brand unique and aligning it with your goals.

Clarifying what makes your brand unique and aligning it with your goals.

Brand Strategy

Visual Identity

Building logos, systems, and styles that are memorable and consistent.

Building logos, systems, and styles that are memorable and consistent.

Visual Identity

Graphic Design

Designing everything from digital to print, polished and on brand.

my vision

my vision

Design is my way of creating connection

Design is my way of
creating connection

Design is my way of creating connection

With the right balance of colour, type, space, and structure, it can communicate deeply and intuitively without needing explanation.


This same belief shapes Perfect Strangers, a personal series where I capture moments between people. Small interactions, often unnoticed, but deeply felt. Much like design, they reveal the beauty of connection without saying a word.


And now, you're here reading this. That too, is a kind of interaction. If you're looking to build a brand or visual experience that resonates on a deeper level, I'd love to collaborate.

With the right balance of colour, type, space, and structure, it can communicate deeply and intuitively without needing explanation.


This same belief shapes Perfect Strangers, a personal series where I capture moments between people. Small interactions, often unnoticed, but deeply felt. Much like design, they reveal the beauty of connection without saying a word.


And now, you're here reading this. That too, is a kind of interaction. If you're looking to build a brand or visual experience that resonates on a deeper level, I'd love to collaborate.

Where I let my imagination roam free. Doodling faces, emotions, and everything in between. No rules, just pure artistic adventure ;)

Where I let my imagination roam free. Doodling faces, emotions, and everything in between. No rules, just pure artistic adventure ;)

start adventure

start adventure

start adventure

Where I let my imagination roam free. Doodling faces, emotions, and everything in between. No rules, just pure artistic adventure ;)

start adventure

EXPERIENCE

EXPERIENCE

EXPERIENCE

remote

brand designer

brand designer

Brand designer supporting marketing initiatives through strategic, multi-format visuals. From landing pages to campaign assets, ensuring clarity and brand consistency across channels.

2022 - Present

remote

brand designer

brand designer

Brand designer supporting marketing initiatives through strategic, multi-format visuals. From landing pages to campaign assets, ensuring clarity and brand consistency across channels.

2022 - Present

Ubisoft toronto

graphic designer

Designed internal and external brand assets across digital, print, and environmental formats. While mentoring junior designers and presenting work to stakeholders.

2020 – 2022

Ubisoft toronto

graphic designer

Designed internal and external brand assets across digital, print, and environmental formats. While mentoring junior designers and presenting work to stakeholders.

2020 – 2022

designto festival

graphic designer

graphic designer

Collaborated on the 10th anniversary illustration, creating visuals that captured the spirit of Toronto’s largest design festival through concept driven artwork.

2019 – 2020

designto festival

graphic designer

graphic designer

Collaborated on the 10th anniversary illustration, creating visuals that captured the spirit of Toronto’s largest design festival through concept driven artwork.

2019 – 2020

Freelance

Web, graphic designer

Web, graphic designer

Designing thoughtful, user centered websites and brand assets for clients across industries. Balancing strategy, storytelling, and clean visual execution.

2018 – present

Freelance

Web, graphic designer

Web, graphic designer

Designing thoughtful, user centered websites and brand assets for clients across industries. Balancing strategy, storytelling, and clean visual execution.

2018 – present

EDWINA MUI

EDWINA MUI

EDWINA MUI

EDWINA MUI