My Adhd bff
my adhd bff
Turning ADHD experiences into playful, visual stories.
Brand design support for a fast-growing global HR platform
Year
Year
2020-present
2020-present
role
role
content creator
content creator
OVERVIEW
OVERVIEW
My ADHD BFF is an Instagram series where I use playful, comic-style illustrations to share everyday ADHD experiences. The project was born out of a desire to make ADHD easier to understand, turning abstract challenges into visual stories that are approachable, lighthearted, and easy to share.
My ADHD BFF is an Instagram series where I use playful, comic-style illustrations to share everyday ADHD experiences. The project was born out of a desire to make ADHD easier to understand, turning abstract challenges into visual stories that are approachable, lighthearted, and easy to share.
CHALLENGE
CHALLENGE
ADHD is often misunderstood or dismissed, and explaining its impact in everyday life can be difficult. The challenge was to capture these experiences in a way that was engaging and empathetic without feeling heavy or overly clinical.
ADHD is often misunderstood or dismissed, and explaining its impact in everyday life can be difficult. The challenge was to capture these experiences in a way that was engaging and empathetic without feeling heavy or overly clinical.
OUTCOME
OUTCOME
The series has resonated with people who see their experiences reflected in the visuals. It also bridges the gap between education and emotion, making ADHD relatable, human, and sometimes even funny.
The series has resonated with people who see their experiences reflected in the visuals. It also bridges the gap between education and emotion, making ADHD relatable, human, and sometimes even funny.
SOLUTION
SOLUTION
I created a visual style built on simple linework, soft colors, and comic-like vignettes. Each illustration highlights a single ADHD moment, paired with short captions that add context or humor. By balancing vulnerability with playfulness, the series makes ADHD traits recognizable and relatable while avoiding stereotypes.
I created a visual style built on simple linework, soft colors, and comic-like vignettes. Each illustration highlights a single ADHD moment, paired with short captions that add context or humor. By balancing vulnerability with playfulness, the series makes ADHD traits recognizable and relatable while avoiding stereotypes.
The adhd zoo
Pamphlet | Illustration
2020
2020
The adhd zoo
VIEW
VIEW
The adhd zoo
Pamphlet | Illustration
2020
2020
The adhd zoo
Pamphlet | Illustration
VIEW
VIEW
Ubisoft toronto
Branding | Visual identity | Print
2022
2022
Ubisoft toronto
VIEW
VIEW
Ubisoft toronto
Branding | Visual identity | Print
2022
2022
Ubisoft toronto
VIEW
VIEW
©2025
Go Back To Top
©2025
Go Back To Top
©2025
Go Back To Top
©2025
Go Back To Top
©2025
Go Back To Top
©2025
Go Back To Top
©2025
Go Back To Top