Edwina Mui - Brand and Graphic Designer

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the coffee street

Building a flexible brand system for a white-label coffee company

Web design and product mockup for a white-label coffee company with a customizable twist

Year

2022

role

web design + product mockup

website

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OVERVIEW

The Coffee Street is a new local coffee brand with a unique white label model, providing customized coffee bags for companies to gift to employees or clients. With only a logo and colour palette in place, the client needed a visual identity and website that felt clean, sophisticated, and just playful enough to spark curiosity.

I designed the website and developed the visual system, while also creating custom mockups that showcased how Coffee Street’s offering could flex across different industries and brand styles.

CHALLENGE

With limited assets and an unfamiliar white label model, the brand needed a strong visual identity that stood out in a crowded coffee market while clearly communicating its B2B value. To demonstrate the concept, we also needed to create branded product mockups for fictional companies across different fields starting completely from scratch.

OUTCOME

The final identity and website gave Coffee Street a confident launch presence and helped explain a unique business model with style. The mockups played a key role in illustrating how the brand can flex to fit different companies, offering a scalable solution with a personal touch.

SOLUTION

Visual Identity & Website
Created a clean, approachable brand system using soft lines inspired by coffee beans and aroma. Designed a responsive website with a calm, structured layout to introduce the concept and highlight customizable offerings.

Product Mockups & Extensions
Developed packaging mockups and mini identities for three fictional companies (insurance, real estate, and tech), showcasing how Coffee Street’s branding could flex across different industries.