Edwina Mui - Brand and Graphic Designer

Let's chat

The adhd zoo

my adhd bff

A playful pamphlet that explains ADHD through a cast of quirky animal characters.

Brand design support for a fast-growing global HR platform

Year

2020

role

Pamphlet design + illustration

OVERVIEW

ADHD Zoo is a self initiated pamphlet designed to make ADHD traits easier to understand and talk about. Through illustrations and animal metaphors, the piece introduces complex behaviours in a way that feels accessible, visual, and a little fun.

The ADHD Zoo is a playful visual series that reimagines common ADHD traits as animals—each one quirky, relatable, and just a little chaotic. Created as part of My ADHD BFF, the project aims to make ADHD easier to understand (and laugh about) through metaphor-driven design and character illustration.

CHALLENGE

Many ADHD traits are hard to explain or are misunderstood. I wanted to create something that could serve as both an educational tool and a lighthearted conversation starter, especially for those who are newly diagnosed or trying to understand themselves better.

OUTCOME

I printed and distributed the pamphlet to an English school, where it was warmly received. The staff now use it as a tool to help students better understand ADHD traits in themselves and their peers.

SOLUTION

The pamphlet features a set of illustrated animal characters, each representing a different ADHD behaviour or experience. The visual style is sophisticated and approachable, designed to appeal to everyone.