travel defend
travel defend
Modernizing travel insurance with
a friendlier digital experience
Web design and product mockup for a white-label coffee company with a customizable twist
OVERVIEW
OVERVIEW
Travel Defend is on a mission to make travel insurance feel less intimidating and more human. They wanted a fresh approach, something modern, fun, and welcoming that would resonate with today’s travelers. I partnered with their team to redesign the website and reimagine their chatbot experience, transforming both touchpoints into something more intuitive and engaging.
Travel Defend is on a mission to make travel insurance feel less intimidating and more human. They wanted a fresh approach, something modern, fun, and welcoming that would resonate with today’s travelers. I partnered with their team to redesign the website and reimagine their chatbot experience, transforming both touchpoints into something more intuitive and engaging.
CHALLENGE
CHALLENGE
Travel Defend’s mission is unique, but their previous site didn’t reflect the brand’s helpful, human approach. They needed a refreshed digital presence that felt trustworthy, easy to navigate, and visually distinct from traditional insurance providers. Plus a chatbot needed to feel conversational and approachable, like chatting with a real person, not a robot.
Travel Defend’s mission is unique, but their previous site didn’t reflect the brand’s helpful, human approach. They needed a refreshed digital presence that felt trustworthy, easy to navigate, and visually distinct from traditional insurance providers. Plus a chatbot needed to feel conversational and approachable, like chatting with a real person, not a robot.
OUTCOME
OUTCOME
The refreshed digital experience positioned Travel Defend as a more approachable and trustworthy brand. The website is now easier to navigate and visually inviting, while the chatbot adds a personal, playful layer to the customer journey, helping travellers feel cared for from the start.
The refreshed digital experience positioned Travel Defend as a more approachable and trustworthy brand. The website is now easier to navigate and visually inviting, while the chatbot adds a personal, playful layer to the customer journey, helping travellers feel cared for from the start.
SOLUTION
SOLUTION
I designed a clean, modern website with a conversational tone, intuitive layout, and friendly color palette that breaks away from the typical insurance mold. For the chatbot, I helped shape the UX and tone of voice, adding microcopy, visuals, and animated gifs to make users feel like they were chatting with a helpful friend.
I designed a clean, modern website with a conversational tone, intuitive layout, and friendly color palette that breaks away from the typical insurance mold. For the chatbot, I helped shape the UX and tone of voice, adding microcopy, visuals, and animated gifs to make users feel like they were chatting with a helpful friend.
Ubisoft toronto
Branding | Visual identity | Print
2022
2022
Ubisoft toronto
VIEW
VIEW
Ubisoft toronto
Branding | Visual identity | Print
2022
2022
Ubisoft toronto
VIEW
VIEW
my adhd bff
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2020
2020
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my adhd bff
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