Designto festival
designto festival
Visual storytelling for a milestone anniversary
Visual storytelling for a milestone anniversary
OVERVIEW
OVERVIEW
DesignTO is the largest organization in Toronto dedicated to showcasing art and design across disciplines. Each January, it hosts a city wide festival featuring installations, exhibitions, and events that celebrate creativity in interior design, architecture, and visual culture.
To mark its 10th anniversary, our team of three designers was tasked with creating a signature illustration for the milestone that could be applied across web, ads, merchandise, and festival collateral.
DesignTO is the largest organization in Toronto dedicated to showcasing art and design across disciplines. Each January, it hosts a city wide festival featuring installations, exhibitions, and events that celebrate creativity in interior design, architecture, and visual culture.
To mark its 10th anniversary, our team of three designers was tasked with creating a signature illustration for the milestone that could be applied across web, ads, merchandise, and festival collateral.
CHALLENGE
CHALLENGE
The goal was to visually represent DesignTO’s core focus areas using illustration. We needed to find a way to merge graphic design, interior design, and architecture into one cohesive visual language that felt expressive and aligned with the refreshed brand identity.
The goal was to visually represent DesignTO’s core focus areas using illustration. We needed to find a way to merge graphic design, interior design, and architecture into one cohesive visual language that felt expressive and aligned with the refreshed brand identity.
OUTCOME
OUTCOME
The final illustration became the key visual for DesignTO’s 10th anniversary. It honored their multidisciplinary focus while expressing Toronto’s creative diversity through structure, depth, and texture. The artwork was rolled out across digital platforms, promotional materials, and merchandise.
The final illustration became the key visual for DesignTO’s 10th anniversary. It honored their multidisciplinary focus while expressing Toronto’s creative diversity through structure, depth, and texture. The artwork was rolled out across digital platforms, promotional materials, and merchandise.
SOLUTION
SOLUTION
We started by researching DesignTO’s updated branding and drawing inspiration from events like IDS, Nuit Blanche, and Art Toronto. After several client meetings, we aligned on a style that balanced structure and warmth. Each designer contributed a core idea: extruded logo letterforms for graphic design, an isometric grid for architectural depth, and fingerprint-like textures to reflect community and interior design.
We combined these into a cohesive system, balancing geometric structure with line texture and designed to scale across web, print, and merchandise.
We started by researching DesignTO’s updated branding and drawing inspiration from events like IDS, Nuit Blanche, and Art Toronto. After several client meetings, we aligned on a style that balanced structure and warmth. Each designer contributed a core idea: extruded logo letterforms for graphic design, an isometric grid for architectural depth, and fingerprint-like textures to reflect community and interior design.
We combined these into a cohesive system, balancing geometric structure with line texture and designed to scale across web, print, and merchandise.
feeling fresh
for 2020
feeling fresh
for 2020
feeling fresh
for 2020
This blog post shares the story behind the 10th anniversary identity. Highlighting the backgrounds of the student designers and how they collaborated to reimagine DesignTO’s visual language.
This blog post shares the story behind the 10th anniversary identity. Highlighting the backgrounds of the student designers and how they collaborated to reimagine DesignTO’s visual language.
This blog post shares the story behind the 10th anniversary identity. Highlighting the backgrounds of the student designers and how they collaborated to reimagine DesignTO’s visual language.
SEE BLOG
SEE BLOG
SEE BLOG
SEE BLOG
©2025
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©2025
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©2025
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©2025
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©2025
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©2025
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